From my survey, I have come to the conclusion that I am going to aim my horror film opening to those of both genders aged 16 to 21. This is because about 58% of those who answered my survey were aged between 17-21 and I personally being a 16 year old feel as though I may also be able to contribute my own personal opinions. As a teenager, I often find my piers watching horror films because it excites them. They love getting scared and uneasy.
I personally, am not a huge fan of horror films however, when I am given the opportunity to watch one there is something that draws me to watch one! There is something about the horror genre that entices the teenage/young adult audience because they are dangerous and exciting. It's almost as if watching a horror film is proving how brave you are and that is a big reason why teenagers and young adults love watching horror films.
The reason I have chosen to focus my horror opening towards teenagers and young adults is because those younger than 16 are very rarely found watching horror films. Either because they are simply too young or because they have no interest in them. As you start to reach 21 and over you begin to mature a lot more and realise that horror films aren't actually that exciting after all.
To appeal to my target audience I will have to make my film interesting, unique and exciting. The scarier it is the better.
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